Much Larger Selection Available in Store



Sethi’s offers a truly stunning selection of fine jewelry featuring colorful precious gemstones, including rubies, sapphires, emeralds, and more.

Our experts will make you sparkle with our in-stock or custom-designed jewelry accessories.

Express Yourself With Eye-Catching Color!

Popular & Precious

Dazzling Colors for Any Occasion

From our inventory of the world’s top brands, we’ll help you find fine jewelry pieces to complement your desired style and color schemes. If you’re seeking subtle everyday elegance OR bold glamor for the next gala, we’ve got rings, bracelets, earrings, and necklaces you’ll surely love. Let us show you why Sethi’s clients return to our showroom regularly to update their collections.

Custom Jewelry Houston Trusts

During in-depth personal consultations, Sethi’s experts will ask you thoughtful questions and take note of certain features to offer helpful fine jewelry recommendations. With well-trained eyes for detail, deep gemstone knowledge, and a passion for client satisfaction, we’ll find the precious gemstone that suits you perfectly. That ideal gemstone “fit” could be based on a birthstone, a special dress for an upcoming function, or simply a color that makes you shine more brightly than others. Regardless, our expertise will provide confidence in your selection.


The cool blue hue of sapphire jewelry has ties to trust, purity, and loyalty. Sapphires are among the most popular gemstones, and it’s easy to why. The alluring blue color beautifully accentuates a diamond or stands out on its own. Sapphire jewelry is durable and perfect for any occasion, from your next gala appearance to the “something blue” of your wedding day.


The radiant red of our Burmese rubies brings a daring, striking flair to any piece. With their vibrant, deep red hue, rubies are instantly associated with passion, love, and desire. They make an ideal gift for the love of your life or the perfect accessory to capture the full attention of any room.

Book an Appointment with a Sethi’s Expert Today


Popular within high society throughout history, you can feel like royalty in stunning emerald jewelry. Whether you just love the rich green color or want to make a glamor statement, emeralds will hit the mark. Placed alongside diamonds, our Columbian emeralds can serve as a spectacular addition to wedding and engagement rings.


A luxury from the sea, pearls have a more subtle, timeless appeal. They are the perfect accessory for any occasion, including daily attire or formal events. Often passed down through family generations, pearl jewelry is an ideal gift for women of all ages because everyone loves the lustrous, rainbow-like play of color when the light strikes it just right.

Hear From Sethi’s Clients

“A ring that makes a girl’s heart sing”

“This store is so much more than just a great jeweler. I had the best experience there! The entire staff is filled with experts in jewelry design and in customizing a ring that makes a girl’s heart sing. The ring dances and sparkles with a life of its own. Sethi’s Fine Jewelry is the only place to go, and they are my jewelers for life!”

– Enid, Houston

View our full collection of fine gemstone jewelry in our Houston showroom.


You’ll Find Every Style at Sethi’s Fine Jewelry

Sethi’s offers a full array of styles, from contemporary to the timeless classics.


A solitaire engagement ring is a timeless setting that will never go out of style. It highlights the center stone for a classic appeal.


A pavé engagement setting adds petite diamond accents across the band to bring extra brilliance to the ring.


Gemstone engagement rings feature precious gemstones that offer unique character and eye-catching colors.


Vintage-inspired engagement rings provide an heirloom style with a custom twist.


A halo frames your center stone with a sparkling diamond halo.

Three Stone

The three-stone engagement ring features two side stones that frame the center stone.

Amazing jewelry store that went out of their way to ensure I had the perfect custom
engagement ring. Everyone was so helpful and guided us through the entire process. Would recommend over and over.

Nass-Reem on Google

Houston, Texas

Nitish and his team are fantastic! After purchasing my wife’s engagement ring from him years ago, I have returned for many fine jewelry accessories for her in the years since. Sethi’s features a great selection of top brands and can custom design any piece you want. Very knowledgeble jewelry experts in the showroom, fair prices and outstanding client service. Most trustworthy jeweler in town.

Jeff Reina on Google

Houston, Texas